Post by account_disabled on Feb 20, 2024 7:21:34 GMT
If you checked out that awesome piece of content, then you have been introduced to negative keywords before, albeit at a more cursory level. However, this article takes a much deeper dive into the topic of negative keywords. While it would be virtually impossible to create an exhaustive list of negative keywords that suits the needs of every industry and potential scenario, we did include dozens of prime examples in the list below. With that being said, let’s jump in. What Are Negative Keywords? Before we reveal the phrases that made our Google Ads B2B negative keyword list, let’s recap what “negative keywords” are to ensure that we are all on the same page.
Negative keywords are words that you want to be disassociated with your ads. For instance, let’s say that you set up a Google Ads campaign targeting the phrase “enterprise resource planning Uruguay Mobile Number List software.” “career,” “jobs,” and “resume” in your negative keywords box. When the campaign goes live, any queries containing the prohibited negative keywords will not result in Google displaying your ad, even if it was the highest bid. The negative keywords feature allows you to be more selective about who sees your content.
If you created the above campaign to target companies seeking ERP software, you only want members of that audience clicking on your ads. By banning the aforementioned phrases from being associated with your ad, job seekers will not view your content and waste your advertising budget. Although the premise of using negative keywords seems very straightforward, many businesses fail to leverage this feature. As a result, their campaigns often suffer from a significant amount of waste because individuals with no need for their products or services continuously click on their paid ads.
Negative keywords are words that you want to be disassociated with your ads. For instance, let’s say that you set up a Google Ads campaign targeting the phrase “enterprise resource planning Uruguay Mobile Number List software.” “career,” “jobs,” and “resume” in your negative keywords box. When the campaign goes live, any queries containing the prohibited negative keywords will not result in Google displaying your ad, even if it was the highest bid. The negative keywords feature allows you to be more selective about who sees your content.
If you created the above campaign to target companies seeking ERP software, you only want members of that audience clicking on your ads. By banning the aforementioned phrases from being associated with your ad, job seekers will not view your content and waste your advertising budget. Although the premise of using negative keywords seems very straightforward, many businesses fail to leverage this feature. As a result, their campaigns often suffer from a significant amount of waste because individuals with no need for their products or services continuously click on their paid ads.